Kushikatsu means…Kushikatsu, also known as kushiage, is a Japanese dish of deep-fried skewered meat and vegetables. In Japanese, kushi refers to the skewers used while katsu means a deep-fried cutlet of meat. Kushikatsu is a traditional foods especially in Osaka and is said it has more than 90 years history. Cutting to bite size various ingredients such as meats, fish, vegetables…etc and skewer them, pickle them special batter, fry them finally.
Advantages of ARATA
“ARARA” in Japanese means “NEW”
The operating company “KUSHIKATSU ARATA” has another restaurant business “Ramen restaurant” as franchisee. Arata has come to think “we want prepare a new workplace for aging employees”, for that Arata had to make a new brand that could operate by easy operation. On the other hand, almost all the traditional kushikatsu restaurant is so dirty and cooking while smoking. Therefore it’s so hard for women/girls to enjoy a meal. Arata solved those problem by their restaurant concept.
As if Staying in Japan
The symbol mark is Face of Kabuki (Classical Japanese dance-drama) actor, and various object like souvenir places to inside of restaurant as interior. The customers would be feel “As if staying in Japan” or “As if enjoying in Matsuri (Traditional Japanese Festival)”
Use Beef Tallow Only
When frying kushikatsu in ARATA, we do not use canola oil and more, use beef tallow only. By that the kushikatsu is not greasy and never sit heavy on our stomach. That means it could help to eat many kushikatsu from various menus, customers would be to try many kinds of kushikatsu. Also original blend batter, breadcrumbs and sauce help Arata’s high quality.
Everything changes to KUSHIKATSU
One of the advantage in kushikatsu business is able to select food ingredients which suitable to local market.
Appearance of Shop House
Kushikatsu Arata (Otsuka Foods Group)
Investment (Reference) per store
34,000,000 JPY ~